Digital marketing during the current market downturn
The current epidemic has caused all businesses to suspend operations. From giant companies to start-ups, businesses saw a moment of darkness as they could not anticipate their next move. The burden of uncertainty fell on the shoulders of digital marketers who found themselves in unfamiliar territory.
When an epidemic strikes, people re-evaluate the things in which they are investing their money. People think harder about why they are buying a product or service. So, this is not the time to blame the recession for digital marketers.